We're interviewing the TEDxDubai audience for ideas worth spreading...

Name: Carriappa PM

Title: Marketing Director

Organization: MarketingMantra

Hometown: Bangalore, India

Why are you attending TEDxDubai?

• Curiosity and to see what is in store for us—new ideas!

What is your idea worth spreading?

• Marketing through five senses—using visual, smell, sound, touch and taste for marketing communications!