We wanted to take a well-known Middle Eastern sandwich and give it an international flavor.

(Rashid)

In other words, PC, Mac!

(Mohamed)

Idea worth spreading:

Mohamed and Rashid Parham Al Awadhi talk about their education and experiences growing up—school, sports, food, singing jazz… Followed by experiences in the corporate world.

Nine years ago, the brothers had a crazy idea to re-brand the shawarma. At that time, they asked, “Why do we only have two sauce options for the shawarma?” So they brainstormed sauce ideas… Then they thought, “Why are there shawarmas everywhere, but not an international shawarma brand?” After seven years of brainstorming and pitches, the Sheikh Mohammed Bin Rashid Establishment for Young Business Leaders gave the brothers to opportunity to pursue their dream of reinventing the shawarma!

See what they created here.

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