The Uniform Project
How one little black dress put 300 kids in school; the story of the Uniform Project in the context of digital philanthropy and online fund raising – the creative approach versus the traditional approach; using new models to engage new audiences and reach people that would otherwise tune out.
Bio
Irish born, Indian raised, and New York based, Sheena Matheiken founded the Uniform Project – an online creative platform that uses fashion as a vehicle to propagate sustainability and social responsibility in consumer culture.
Twitter: @matheiken