Joichi Ito spends his time working in the public, private and non-profit sectors focusing on the Internet and innovation.
Joichi Ito is the CEO of Creative Commons (creativecommons.org) a global non-profit organization providing the technical and legal framework for sharing content which is currently used by organizations such as the US White House, Al Jazeera, Merck, Nike, Google, Yahoo, Microsoft, Ridley Scott, Wikipedia, MIT and Stanford. There are currently over 250 million pieces of content using a Creative Commons license. Joi is now head of the MIT Lab.