Paul Bennett of IDEO , WOW !

We are truly honored to announce our next speaker at TEDx Dubai : Paul Bennett, Chief Creative Officer of IDEO !

Paul Bennett is Managing Partner, Europe and Chief Creative Officer of IDEO, a world leader in human-centred and design-led innovation. Clients include Procter & Gamble, Nokia, Intel, Oxfam, Nestlé, Numico, PepsiCo and Vodafone. Nominated by business leaders globally as one of the world’s most innovative companies, IDEO employs over 500 staff in eight locations worldwide.

Paul has worn many hats at IDEO; he has created the company’s largest global practice, Consumer Experience Design, managed the San Francisco and London locations, helped establish IDEO’s presence in China, and founded and led the New York office.

In June 2008, Paul moved from New York to London to assume a new and additional European role. He will work with clients, partners and colleagues to bring to market consumer- centric, commercially successful, socially significant new businesses, products, services and experiences. He will continue to be responsible for content excellence across IDEO, develop and publish new thinking in the field of human-centred and design-led innovation.

Paul is a sought-after spokesperson, writer and speaker. He is an ambassador of the C&binet, a not-for-profit network, founded by the UK government, to link the international creative and business communities, demonstrate the economic power of creativity and help shape the world’s creative economy. His thought leadership has been featured in The Guardian, Wall Street Journal, Sunday Times, Business Week, Fast Company, BBC Radio 4, Marketing Week, Brand Week, Ad Age, blogs and websites. He is regularly invited to speak at events including high profile forums as The World Economic Forum, TED Global, The AOL CEO Conference, American Express Luxury Summit and Tokyo Midtown Opening.

A keen educator, Paul has taught and coached students from FIT’s (Fashion Institute of Technology, New York) Executive Beauty and Fragrance Marketing programme and Capstone Project; Columbia Business School; Stanford University; and the Royal College of Art.

Prior to joining IDEO in 2001, Paul co-founded the pioneering brand design business, nickandpaul, in New York, where his clients included Coca-Cola, Ford, Johnson & Johnson and Unilever.

Paul is not new to TED, check him out in action here.